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Merchant 1948 is a store with a strong heritage. In 1948 Guglielmo Anselmi opened the doors to his first small family run shoe store. Descended from Luino in northern Italy, Guglielmo infused a passion for craftsmanship and quality into every detail of every item on his shelves, along with a passionate customer focus. True to his Italian heritage the small store was passed down through generations, with the family maintaining these values and traditions.